At Machado Family Farms, Inc., we value the trust you place in us when you visit our website and share your information. This Privacy Policy describes how we collect, use, and protect your personal information in accordance with our mission of transparency and “returning to our roots.”
1. Information We Collect
We collect information to provide better services to our visitors and customers.
- Contact Information: When you fill out our contact form, we collect your Name, Email Address, and Phone Number, along with the contents of your message.
- Data Handling Note: Contact inquiries are transmitted directly to our administrative email. We do not store these inquiries on our website database or WordPress server.
- Automated Usage Data: We use Google Analytics (via the Google Site Kit plugin) to collect information about how visitors use our site. This includes IP addresses, browser types, referring pages, and the pages you visit on our site. This data is used to improve our website experience and is not used to personally identify you.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your questions or booking requests made via our contact forms or Calendly.
- Email Marketing: If you opt-in to our mailing list, we may use your email address to send you updates about the almond blossom season, farm events, or regenerative farming news. You can unsubscribe at any time using the link at the bottom of our emails.
- To monitor and analyze website traffic and performance through Google Analytics.
3. Cookies and Tracking Technologies
Our website uses cookies—small data files stored on your device—to enhance your browsing experience.
- Google Analytics Cookies: These help us understand visitor behavior.
- UserWay Widget: This may use cookies to remember your accessibility preferences.
- Managing Cookies: You can set your browser to refuse all or some cookies. If you disable cookies, some parts of this site may not function properly.
4. Embedded Content from Other Websites
Articles or pages on this site may include embedded content (e.g., videos, images, social media feeds). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
5. Third-Party Services & Policy Links
We share information with third-party service providers who perform services for us. We encourage you to review their individual privacy policies:
- Google (Analytics & Site Kit): Google Privacy & Terms
- Calendly: Calendly Privacy Policy
- UserWay: UserWay Privacy Policy
- WordPress/Elementor: Our hosting and site-building environment.
We do not sell, rent, or trade your personal information to third parties.
6. CCPA (California Consumer Privacy Act) Rights
If you are a California resident, you have specific rights regarding your personal information under the CCPA:
- Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
- Right to Delete: You have the right to request the deletion of your personal information collected or maintained by us.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
- Do Not Sell My Info: Machado Family Farms, Inc. does not sell personal information.
To exercise these rights, please contact us using the information below.
7. Data Security
We implement basic security measures to protect your information. Please be aware that no method of transmission over the internet is 100% secure. Our contact form data is transmitted via standard email protocols to the Machado Family Farms, Inc. team.
8. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Machado Family Farms, Inc. [Insert Email Address]
[Insert Phone Number]
[Insert Mailing Address]
Last Updated: April 2026